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CenterplateISG is a new joint-venture partnership between global leaders Centerplate and International Stadia Group focussed on delivering the football fan experience of the 21st Century in Spain.


On 5th February 2014, CenterplateISG was delighted to announce its selection by Club Atlético de Madrid to design and manage all food service, premium ticket sales and marketing at their new stadium, currently under construction and scheduled to open in 2016. CenterplateISG will provide unparalleled food and beverage hospitality services to Atlético Madrid fans and proven solutions to premium ticket sales and marketing. The agreement is initially for 20 years.

Through its services CenterplateISG will identify and deliver sustainable revenue streams, providing clubs with stable returns to allow for future investment in the team and its offerings to fans.

Magna Sports Partners joins the CenterplateISG team as the local sports management firm providing end-to-end operational support and local relationship management capacity for Centerplate ISG, leveraging its Spain-based network of experienced and highly recognized sports industry leaders. The firm and its key executives Antonio Martin and Ivan Bravo will be an integral part of the local project management team.

Des Hague, CEO of Centerplate said “we anticipate huge synergies in our joint venture with ISG; this is the first time that we have seen complete alignment of interests between Clubs, the ticket sales strategy and the delivery of the fan experience – we believe that this will prove to be the way forward for all sports and entertainment venues.”

About Centerplate

Centerplate is a global leader in stadium hospitality. Centerplate "Makes It Better To Be There" for more than 115 million guests each year in over 300 prominent entertainment, sports and convention venues across North America and the United Kingdom. Centerplate combines an in-depth knowledge of guests and fans with a proven track record of innovation to create custom food and beverage offerings, facility design and management, menu development, catering, and guest services. Centerplate has provided event hospitality to 30 official U.S. Presidential Inaugural Balls, 13 Super Bowls, 21 World Series, the 2010 Winter Olympic Games, and the largest silver service dinner in history.

For more information on Centerplate please visit For enquiries about CenterplateISG’s operations in Spain, please contact  

Key Services

About ISG

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.