ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues executing and/or managing the sales and marketing of stadium seats at more than 15 projects. Revenue forecasts have been exceeded in every case.
ISG's unique offering is in the planning and execution of strategies which combine the generation of optimum revenues from premium and general admission stadium seating with the best spectator experience. Through Comperio, ISG ‘s research division, ISG has the expertise in proprietary methodologies within the sector.
The research output is crucial to the optimisation of the stadium capacity and configuration, as well as the creation of a bespoke targeted sales and marketing programme. ISG is experienced in interpreting the research output and in using the results to inform the stadium design and the sales and marketing strategy.
The final critical element in the ISG offering is the delivery of the forecast revenues through the execution of sales and marketing plan. Ultimately this is where the value of ISG's involvement in a stadium or arena project is measured - in the revenue generated and the quality of the spectator experience.
As a result of our track record, ISG has the ability to contribute to the major element of the business plan on the basis of which third party finance is made available to stadium projects.
Andrew Hampel, CEO of ISG, was responsible for setting up the team that created, forecasted and delivered revenues of over £600 million from the premium seating at Wembley Stadium (less than 20% of the total seating) and it was the key ingredient in securing over £420 million of bank debt.
ISG has proven market leading expertise in the structuring and provision of financing for the construction of stadia.