Antonio Martin

Director, ISG Spain

Antonio Martin is a seasoned executive with a 25+ year career first as one Europe’s most successful professional basketball players of his generation and then as a leading member of senior management teams in finance and professional sports with some of the most prestigious organizations in the world such as Merrill Lynch, UBS Bank and Real Madrid CF.

Antonio is currently founding partner and CEO of Magna Sports Partners S.L., a boutique sports advisory firm that focuses in identifying and securing value-adding agreements between sports properties and corporate brands and consumers in the fields of TV rights, sports sponsorship and stadium monetization. He serves as a board member of ISG Spain, ISG’s operating company for all our activities in Spain.

Having lived internationally and worked with partners all across the world—from Europe to the United States, UK and South America—he possesses a wealth of experience in delivering value through sports on a transnational basis. In addition, he is one of Spain’s most respected TV sports analysts.

Antonio’s playing career with Real Madrid extended over 10+ years and includes multiple ACB championships (the world’s most prestigious national league after the NBA), a European Championship and 60+ caps with the Spanish National Team.
 

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.

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