ISG starts Market Research for FC Barcelona

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International Stadia Group starts Market Research for FC Barcelona to determine revenue generation opportunities for possible stadium and arena projects

Comperio Research, the specialist stadium research division of International Stadia Group will launch a detailed survey this week to help FC Barcelona investigate, gather information and  analyse possible options to enhance revenue streams for the Club´s future facilities.

The process of market research, in this first phase, includes conducting a survey among the socios as well as corporate clients and prospective businesses in order to analyse the growth potential of revenue that could arise from possible future stadium and arena projects. The survey will be sent to around 10,000 of FC Barcelona’s 170,000 socios, FC Barcelona’s corporate clients and other prospective companies.

Comperio Research uses cutting edge research techniques for creating, optimizing and finding ways to secure the key revenue streams and improve the experiences of fans and spectators in new stadiums around the world. International Stadia Group and Comperio Research have worked on over 60 projects for stadiums and arena around the world, including Wembley Stadium in London, the Maracanã in Brazil, Galatasaray's new Turk Telecom Arena and the new national stadium in Sweden, the Friends Arena.

This research is part of a long term project being undertaken by FC Barcelona who have created a dedicated internal team to coordinate the process and has hired three international firms to work together in the development of market research, design and operations of large stadiums and arenas: International Stadia Group, AEG and Icon Venue Group.

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.