Legends Announces Acquisition of International Stadia Group
ISG to join the industry’s global solution provider
LOS ANGELES – November 1, 2016 – Legends, the US based market-leader owned by the New York Yankees and the Dallas Cowboys, today announced the acquisition of International Stadia Group (‘ISG’), a London-based sports and entertainment company, as part of its strategy to extend the company’s global capabilities and 360 degree platform to reach new geographical markets outside the United States.
ISG will become an integral component of Legends’ full-service platform solution, leading to new growth opportunities in Europe, Africa and Middle East (EAME) regions. ISG will continue to be headquartered in London, led by Founder and CEO, Andrew Hampel, alongside COO and Head of Research, Richard Cheesman.
“This marks a time of unprecedented growth and excitement for Legends,” said Legends President, Shervin Mirhashemi. “The acquisition of ISG further extends our reach into new markets abroad and solidifies our position as a global leader in fan experiences.”
Founded in 2006 and based in London, ISG has established itself as the market-leader in Europe, assisting teams and venue owners to plan and deliver optimal value. Employing a research and data driven approach, ISG helps venues to create and execute strategies to drive the best spectator experience for fans and deliver optimal returns from a financial and brand perspective.
“We are delighted to become part of the Legends family, with whom we share the same vision and approach, and very excited at the opportunity to combine decades of experience and exceptional talent, to provide best in class resources and services globally,” said Hampel. “Our clients and the spectator experience sit at the center of all we do, supplemented by a data-driven approach to our work. Between us, we have worked on a collection of the most iconic stadia in the world. While ISG was pursued by several industry leaders, we were drawn to the Legends 360 platform and culture, inspiring our management team and board to decide to be acquired by Legends.”
ISG’s clients include Atletico de Madrid, FC Barcelona, Friends Arena, Twickenham, Manchester City, Galatasaray, Udinese Calcio and Tottenham Hotspur.
“Andrew Hampel has built a formidable force in the European market, providing invaluable expertise that range from feasibility studies, research, marketing and sales,” said Legends President of Global Planning, Bill Rhoda. “The resources, depth of market analysis and global insights will prove to be a compelling asset for Legends’ clients around the world.”
Legends has redefined the role of a turnkey “service provider” and set a new expectation within the industry. It provides an integrated solution for our partners creating a unique atmosphere for Guests that is enhanced at every major touch point throughout their journey. The Legends’ signature approach encompasses their acclaimed Global Planning, Global Sales and Hospitality divisions synchronizing a 360 degree venue and fan experience solution.
Per company policy, financial terms of the deal were not disclosed.
As a holistic solution provider in the sports, music and entertainment industry, our visionary approach delivers solutions for legendary brands. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales and Hospitality. We are the architects of premium sports and entertainment guest experiences.
We are proud to serve our distinguished roster of sports, entertainment and attraction clients which consist of thought leaders, iconic brands and events including Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, One World Observatory, Golden 1 Center, Manchester City FC, University of Notre Dame, Los Angeles Angels, Los Angeles Rams, Atlanta Falcons, NFL, Rose Bowl, University of Southern California, Los Angeles Memorial Coliseum, Super Bowl 50 and Indianapolis 500. For more about Legends business and career opportunities, visit www.legends.net.
Nicole Jeter West
Chief Marketing Officer, Legends