Neptuno is Born

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Neptuno Premium – the Hospitality area for the new Atletico de Madrid stadium was publicly launched this week, following a successful pre-sales period to existing Atletico de Madrid VIP customers.

This week saw the public launch of Neptuno Premium – the new Hospitality area for Atletico de Madrid’s new stadium which will open in time for the 2017/18 season. The name is derived from the iconic Plaza de Neptuno in Madrid where Atletico fans celebrate the team’s greatest triumphs and the new Premium area will combine the best of past and present and provide a new national benchmark for Hospitality while also ensuring that the club’s core values are cherished and maintained.

Neptuno consists of the 7,000 seats in Suites, Business Clubs and Premium Clubs at the new stadium. A sales centre with a complete mock-up of one of the Suites is now open at Atlético’s existing stadium, the legendary Vicente Calderon, and the Neptuno Premium website enables visitors to view descriptions and imagery of the range of Premium products that will be available for purchase in the new stadium, in addition to pitch views from the various Premium seats on sale.

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.