Richard Cheesman announced as speaker at Jeddah Sports Investment Forum

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Richard Cheesman, Director of Business Development and Funding at ISG has been invited by the Saudi Arabian Football Federation and the Jeddah Chamber of Commerce & Industry to speak at the inaugural Jeddah Sports Investment Forum being held in Jeddah on 8, 9 and 10 September 2012 under the patronage of His Royal Highness Prince Nawaf Bin Faisal Bin Fahad Al Saud.

The Forum aims to focus on the challenges of bringing investment to sport generally and to Saudi Arabia in particular.  Richard will lead the discussions on the area of stadium development and how to bring international experience and expertise into the Middle East market.

ISG was responsible for one of the most successful ever stadium commercialisations in the region: the research, package creation and sale of the VIP seats and boxes at Galatasaray’s new Turk Telekom Arena in Istanbul. With sales forecast to be made over coming seasons Galatasaray is confident of exceeding its own original forecasts by well over 100% as a result of ISG’s involvement. By comparison to the Ali Sami Yen, more than twice as many season tickets, 4 times as many VIP Seats and 3 times as many boxes have been sold with annual revenues more than triple those in the old stadium.

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.