Friends Arena

Solna, Stockholm, Sweden

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In March 2010, ISG was appointed by the Friends Arena to manage the sales of the VIP Box and Seating Programme at the new 50,000 / 65,000 capacity friends Arena.

Friends Arena is the new Swedish National Stadium for football located in the Solna area of Stockholm. The new Stadium is home to the Swedish national football team and also hosts other top level sports, world class concerts and non-sporting events.

ISG has worked with the Friends Arena since 2007, researching the Swedish marketplace to understand what it wanted in terms of event access, catering and hospitality,transport and other exclusive benefits. The research resulted in the development of an exciting new offering that allows customers (both corporate and personal) to enjoy an enhanced match day experience.

ISG's involvement and Comperio Research's forecasts were also a crucial factor in the securing of the financing for the stadium.

The opening ceremony of Friends Arena was held on Saturday 27 October, 2012 and has been described as one of Sweden's greatest spectacles of all time.

To see the VIP sales page please visit the website.

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About ISG

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.