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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG has three main areas of expertise:

  1. Research – Through Comperio Research we undertake an extensive qualitative and quantitative research process in order to gain an in-depth understanding of that market. Comperio undertakes all stadia research on behalf of ISG and has developed what is considered the most thorough stadia research methodology available
  2. Sales & Marketing – ISG has developed a tried and tested process for putting in place a sales and marketing team that mixes local knowledge and international experience to consistently deliver projected revenues
  3. Finance – ISG has the ability to contribute the major element of the business plan on the basis of which 3rd party finance is made available

ISG’s uniquely experienced senior executive team has been responsible for generating more than $2bn in revenues executing and/or managing the sales and marketing of stadium seats at c20 projects.

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About ISG

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.

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