Sales and Marketing

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Stadium Seat Sales and Revenue Maximisation

Following the development of a robust revenue forecast and business plan during research, the delivery of revenue projections is crucial.

Sales and Marketing

ISG is responsible as sales agent for the sales and marketing of the defined and agreed premium seating product. In fulfilling this role, ISG will be positioned as part of the Club's executive team and all activity will be subject to the approval of the Club.

Through its experience at c20 projects worldwide, ISG has developed a tried and tested process for putting in place a sales and marketing team that mixes local knowledge and international experience to consistently deliver projected revenues. ISG also implements all the necessary systems and processes required to maximise the chance of success.

At Wembley Stadium, boxes and premium seats were sold producing contracted revenue exceeding the initial targets of approximately £600m. ISG has applied the knowledge and experience of the full sales team responsible for securing this revenue across all its projects and project teams.

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About ISG

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ISG is the market leader in forecasting and maximising revenue from seating in stadia and arenas, and enhancing the spectator experience. ISG's uniquely experienced senior executive team has been responsible for generating more than $2 billion in revenues at more than 15 projects.